TRANSFORMASI DIGITAL BERBASIS ENTERPRISE RESOURCE PLANNING (ERP) DALAM PENGELOLAAN MARKETPLACE UMKM
نویسندگان
چکیده
Penelitian ini bertujuan untuk mengetahui bagaimana kontribusi Enterprise Resource Planning (ERP) dalam mengelola Marketplace UMKM. menggunakan metode penelitian kualitatif, dengan pengumpulan data melalui wawancara serta observasi dan analisis yang bersifat induktif/kualitatif. Pendekatan lebih fokus pada pemahaman makna daripada generalisasi. pendekatan studi kasus, primer diperoleh dari pemilik toko Budiman Handicraft, sekunder seperti dokumen operasional relevan file menganalisis mendukung temuan penelitian. Data digunakan harus valid dapat dipertanggungjawabkan sumbernya. Hasil menunjukkan bahwa implementasi sistem ERP (Enterprise Planning) konteks UMKM Handicraft memiliki dampak signifikan. Melalui kerangka PIECES, beberapa permasalahan dihadapi tersebut berhasil diidentifikasi. Untuk memenuhi kebutuhan dirancang mengintegrasikan unsur-unsur multimedia, komputasi, komunikasi menunjukan hasil mempermudah pengelolaan marketplace menjadi efektif.
منابع مشابه
Enterprise Resource Planning (ERP)
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ژورنال
عنوان ژورنال: Jurnal ilmiah Manajemen, Ekonomi, dan Akuntansi
سال: 2023
ISSN: ['2621-5306', '2541-5255']
DOI: https://doi.org/10.31955/mea.v7i2.3076